英雄本田重塑为英雄Motocorp
The year 2010 marked the end of one of the world’s most successful corporate marriages – Hero Honda and a new beginning for The Munjals of the Hero Cycles Ltd. Back in 1984, the two firms shared a common belief that India with its burgeoning population, low per capita income and unorganized public transport system, would be in need of frugal means of personal transportation. Hero with its inherent knowledge of selling products in India was the champion in Sales & Marketing and Honda was the undisputed leader in two wheeler technologies worldwide. After 26 years of sharing technology to makethe most economical and fuel efficient motorcycles for the Indian consumers, Honda Motors decided to move out of the joint venture. This divorce enables the Hero Group to export its motorcycles to other nations which was not possible earlier and brings us to an exciting birth of a new brand – Hero MotoCorp.
自2001年以来，全球最大的两轮车制造商连续九年连续九年，也是世界上200家最受尊敬的公司之一 - 英雄本田已经走了很长一段路。英雄本田在印度道路上拥有500万个强大的消费者基础和超过2000万双轮摩托车，带着达克达克的图像真正地成为了全国所有人的心脏和弦乐。吸引这个大品牌的品牌将成为牛奶。为了摆脱本田英雄的模式，进入更新和不同的视野。这位英雄团体在伦敦的沃尔夫·奥林斯（Wolff Olins） - 全球品牌和创新专家，致力于其新的身份，包括品牌架构，品牌名称，品牌徽标和品牌定位，这是创建，更新和重新激发品牌的基本主题。The entire re-branding exercise would involve a gradual shrinkage of brand Honda and place Brand ‘Hero’ on all its products by 2014.
新的徽标显示了首都的字母“ H”，并带有透明的白色背景以及“英雄”在红色下写的“英雄”。徽标中的黑色代表着坚固性和优质性，而红色则具有能量，激情和自信的感觉。为了在3D中代表“英雄”，徽标甚至具有三角形，梯形和名称的首字母中的平行四边形。敏锐的绘制风格，工程和创新。新徽标旨在与青年及其“可以做”的精神联系起来。
The company has rolled out a new anthem‘Hum Mein Hai HERO’ (There’s a Winner in All of us), composed by A.R Rahman with the campaign launch on 15th August to capture the maximum eyeballs and was received with a lot of excitement and applause by the massesthat could connect the HERO-ism of the brand with their daily challenges and a true winning spirit. I agree with Mr. PawanMunjal, the CEO of Hero MotoCorp, who explains this campaign as a true sense of Indian Catapult which signals that although its roots are very Indian, it is ready for global expansion.
我喜欢英雄团体重新定位为新兴品牌印度重新定位的方式。但是，对于现在将不得不考虑在像印度这样艰难的市场上运营所需的非常关键的研发设施的Munjals的真正测试开始。作为消费者，我一直觉得新时代英雄本田自行车中的真正英雄是本田发动机。CBZ，Hunk和Karizma。Heromotocorpneeds使消费者意识到他们在摩托车中取得的技术进步和进步，以保持其在市场上的领导地位。随着Bajaj这样的玩家，TVS和Honda每年都会推出激动人心的模特，我们只需要等待观看新英雄是否成为印度Ki Nayidhadkan。
英雄的品牌旅程
本文是由Puneet Kapoor撰写的果阿管理学院
