1. SWOT分析
  2. 汽车

Hero Moto Corp SWOT Analysis, Competitors & USP

由MBA Skool团队出伟德亚洲手机投注网版 , Last Updated: August 16, 2021

SWOT对Hero Moto Corp的分析通过其优势,劣势,机会和威胁来分析该品牌。在Hero Moto Corp SWOT分析中,优势和缺点是内部因素,而机会和威胁是外部因素。

SWOT Analysis is a proven management framework which enables a brand like Hero Moto Corp to benchmark its business & performance as compared to the competitors. Hero Moto Corp is one of the leading brands in the automobiles sector.

下表列出了Hero Moto Corp SWOT(优势,劣势,机会,威胁),顶级英雄Moto Corp竞争对手,包括其目标市场,细分,定位和独特的销售主张(USP)。

Hero Moto Corp SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hero Moto Corp Brand Analysis
母公司

Hero Group

类别

Motorcycles, Scooters

部门

汽车

标语/口号

Hum mei hai Hero; Desh ki Dhadkan(HeroHonda)

USP

Hero Moto Corp has a wide product variety of motorcycles, excellent brand equity & high customer loyalty

英雄Moto Corp STP
分割

Young boys looking for fast sporty bikes for Indian roads

目标组

Young boys in the age 18-30 middle class

定位

Hero Moto Corp gives a bike to every person who has a hero and a winner within one’s self

Hero Moto Corp Product Portfolio
品牌

1. CBZ 2. Karizma

3.激情4.快乐

5. Splendor 6. Impulse

The above mentioned brands are the prominent products under the Hero Moto Corp product portfolio.

SWOT Analysis of Hero Moto Corp
Hero Moto Corp Strengths

Below are the Strengths in the SWOT Analysis of Hero Moto Corp:

1. Hero Moto Corp has a huge brand equity and one of the biggest players in the two wheelers Indian market
2. Excellent R&D of Hero Moto Corp, and wide variety of products in every segment.
3. Excellent distribution, over 3000 dealerships and service centers
4. Good advertising and excellent branding & marketing of Hero Moto Corp

5.该组织雇用了5000多人

6. Sponsorship of many events related to sports & racing has made Hero Moto Corp a strong brand

7. The brand has received several awards & recognition for its work in the industry

8. Ad campaigns through TV, billboards, online media etc boost the brand image

英雄Moto Corp弱点

Here are the weaknesses in the Hero Moto Corp SWOT Analysis:

1. Intense competition from Indian and international players means limited market share growth of Hero Moto Corp
2. Most of the products have similar features and low on design and innovation

Hero Moto Corp Opportunities

Following are the Opportunities in Hero Moto Corp SWOT Analysis:

1. Two-wheeler segment is one of the most growing industries
2. Export of Hero Moto Corp bikes is limited i.e. untapped international markets

3. Introduction of bikes in the premium segment

Hero Moto Corp Threats

The threats in the SWOT Analysis of Hero Moto Corp are as mentioned:

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices can affect business margins for Hero Moto Corp
3. Better public transport will affect two-wheeler sales

Hero Moto Corp Competition
Hero Moto Corp Competitors

Below are the top 7 competitors of Hero Moto Corp:

1。雅马哈

2。Bajaj Auto Limited

3。TVS Motors

4。Suzuki Motors

5。哈雷戴维森

6。皇家恩菲尔德

7. Ducati Superbike


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也为属于同一类别,行业或行业的公司的竞争对手也进行了类似的分析。Browse marketing analysis of more brands and companies similar to Hero Moto Corp. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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